The distinctive aspect of the new site is its twofold approach: itTag Heuer watch  serves as both a source of information and a direct link to TAG Heuer's service center. Visitors to the site's homepage can click on several links, such as "Advice on your timepiece" or "Our Services." The former option leads visitors to a page of expert advice from the brand's master watchmakers on how to properly care for a TAG Heuer. The latter describes the many stages a watch must go through while it is at the service center for it to fully comply with the brand's service requirements. TAG Heuer has developed and adheres to the highest level of standards for the maintenance and repairs of its watches in order to preserve their value and integrity. For example, maintenance for a TAG Heuer comprises 18 operations, including case and bracelet cleaning and gasket replacement. Additional links take guests to a watch glossary and a section of interesting trivia about TAG Heuer.

     Tag Heuer watch TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch Brands. The Swiss watch making legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is today the first watchmaker ever to master luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a Tag Heuer watch second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected in its partnerships with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando Alonso, youngest ever and already two times Formula 1 world champion and Lewis Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-champion and Scuderia Ferrari F1 driver Kimi Raikkonen, with world number 1 golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, Champcar four-time world champion Sebastien Bourdais, promising talent Bruno Senna as well as Hollywood and Bollywood icons Leonardo DiCaprio and Shah Rukh Khan, TAG Heuer more than ever epitomizes Sport and Glamour!

     The "Grande Date" portion of the title isTag Heuer watch  true, but also funny as it is a bit hidden. The big date complication is actually part of the lower section of the large subsidiary seconds dial. See it now? The legibility on the dial is excellent with lots of lume on the black dialed version and a whole dial of lume on the white faced version. The black version offers skeletonized hands, while the white version does not. There is a metal bracelet and rubber strap option as well. Both are good looks that well suit this 44mm wide steel watch with 200 meters of water resistance. Everything about this timepiece is stellar and lives up to the legend of the Formula 1 watch. You might wish for a mechanical movement, but no Formula 1 watch has ever had one yet. Prices wil be around $850 starting in the Fall of 2009.

    TAG Heuer has built an intuitive and extremely functional Tag Heuer watch Website in order to offer unmatched service and info to its retail partners and customers. The company claims that the new multi-faceted website has set a new standard in the luxury watch industry.